Branding Portfolio

Wood Processors Association (WPA)

The Wood Processors Association of New Zealand (WPA) represents companies responsible for the primary processing of between 75 to 80 percent of New Zealand's wood. With annual export earnings of $3.2 billion, the forestry and wood processing industry is New Zealand's third largest export earner. Members of WPA include those involved in pulp and paper, engineered wood products manufacturing, sawmilling and remanufacturing.

WPA had an existing logo, but not an established corportate identity, and what they had was difficult to work with. expert worked with WPA to create a new logo and brand collateral, and soon after expert were asked to complete a new website. They have received great feedback and are thrilled with the result.