Fencescape

In mid 2009, Fencescape Garden Products engaged Expert to advise us and construct for us a modern, user friendly web site for our business. Our main objective was to ensure that we improved our business sales levels and strengthen our brand identity in the marketplace.

Our brief was to commission a web site that would act as an information provider to both retail and wholesale market audiences. We wanted to generate customer enquiries that would lead to both direct web site orders and the provision of a support tool for those customers who have chosen to use our agent network.

We found the engagement and design phase of the project to be an easy experience with the Expert team gaining a quick understanding of our business needs.

The steps taken, together with the time line committed to, were adhered to resulting in our web site being up and running on time and in a format that was in line with our expectations and budget.

The final result has been pleasing in both how our product information has been structured and presented but more importantly we are very impressed with the results achieved as a result of this website redevelopment project.

Combined with an investment in “web site optimization” the new web site has resulted in an increase in both web site traffic but more importantly a measureable and significant increase in sales that we can attribute to direct “web site” sales or facilitating sales through our agency network.

We are pleased with both the experience of building the web site and the results that have been achieved.

We will continue to partner with Expert for all of our future web developments.