Henry Hughes

As a pre-existing hosting client, Henry Hughes had a strong relationship with Expert, and experience with the reliability of Expert's hosting package and servers.

In the development of their new site, Henry Hughes sought a site that was search engine friendly, and portrayed them as the subject matter experts in the field of patent law that their existing clients already knew them to be.

To achieve this, it was essential that Henry Hughes' site was set up in a manner to allow constant updating of information, with latest news, case notes, and articles being constantly updated to illustrate their specialist knowledge and expertise, while assisting in search engine optimisation. As part of portraying their position of subject matter experts, Henry Hughes aimed to make the concepts of Intellectual Property Law more accessible to the general public. This was achieved through top level navigation directing site visitors to "A beginners Guide", where IP lingo and how it protects business interests are explained in plain English.

For branding and imagery, Henry Hughes sought a representation of New Zealand. With clients ranging in locality from New Zealand to offshore, a capturing of the image of New Zealand was desired to elaborate on the secure profile of New Zealand, and the trust that can be placed in their firm.

To view the Henry Hughes site, go to www.henryhughes.co.nz (This site will then open in a new window)