The Leadership Development Centre

The Leadership Development Centre (LDC) is a Charitable Trust set up in 1994 by a collective of public sector organisations. LDC works with the Commissioner and chief executives to progress their collective interest in identifying and developing leaders for both their own organisations and for the New Zealand public sector as a whole.

Together with its members and partner agencies, the Centre aims to promote and develop effective public sector leadership and equip current and aspiring leaders for New Zealand’s future.

Project Brief:

The brief for the Leadership Development Centre’s (LDC) project was to design an entirely new site, with site map and website template incorporating refreshed branding recently designed for LDC.

Our designers were able to work to the branding guidelines established in images, colours and buttons. Through this a strong online representation of the Leadership Development Centre was established.

Starting with a dynamic homepage, with images and quotes changing upon refresh to highlight the diversity of LDC’s client base, the new template was developed.

A fundamental requirement for this site was ease of administration, reducing the need for third party involvement in site maintenance. LDC had a substantial Client database, which required importing into our Content management system, enabling LDC to manage their client database, profiling clients on multiple areas for targeted marketing and Client Relationship Management.

Online transactions were required for member event enrolments and payment of membership fees, with a secure members area being used for members to register for events, participate in member forums, and access other member restricted resources.

With LDC being a .govt site, accessibility requirements were strictly adhered to, ensuring complete e-govt compliance, meeting the specifics outlines in WCAG2.0 . All content was tested in browsers as far back as IE6, while also ensuring all compatibility and accessibility requirements were achieved.

With an integrated ezine function being developed as a final stage to align all email communication from the site with the fully developed web presence, LDC’s new presence was ready to be felt by its members. Through this a clearer, more relevant communication of the wide range of benefits offered through LDCs membership, and more frequent communication with members was activated, easing the transition to a new site and online membership database.

Visit the site: www.ldc.govt.nz