Style go round

Style go round is a Young Enterprise scheme, run by a group of year 13 girls at St Marys College, Wellington.

The goal of this enterprise is to have an organised clothes swap where members of St Marys College and the general public meet for a market based, organised clothes swap. The site developed by Expert was designed to communicate the benefits of the clothes swap, and its concept to other high school students.

Traders received tokens for clothes brought in, based on the enterprise runners assessment of their worth, and used these tokens to purchase similar value clothing.

This scheme was marketed based on the social atmosphere of the exchange, and the green, environmentally friendly aspect of second hand clothes exchanging.

This project was one of our quickest produced by Expert, with the site going live within 7 working days of the first client meeting, to achieve maximum exposure of the event before it occurred.

The style go round site was intended to be a simple site, explaining the concept of style go round to other students and members of the public in a clear, simplified way.

Expert modified the logo for this project to a more web friendly, and created all other art work from scratch, targeting the sites images, text, and format at the teenage market who would be participating in the swap.

Style go round is now on the way to becoming a regular event in Wellington, with the team now planning further exchanges.

To view the Style go round site, click here

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